BRAND IDENTITIES

CLIENT
SRO MOTORSPORTS GROUP

CATEGORY
Branding / Logo Design

GT WORLD CHALLENGE

FOCUS ON GT WORLD BRAND

The foundation was a logo that embodies dynamism and modernity, blending sharp lines with fluid curves while staying true to SRO’s signature color palette. This ensured visual cohesion and brand recognition.

The cropped "G" shape was intentionally designed with open space, allowing for the integration of national flags—enabling tailored promotional materials for regional events.

The logo icon became the cornerstone of the entire visual system, consistently reinforcing the series’ identity and solidifying the GT marque as a distinctive and unified brand.

DESIGN APPROACH

BUILDING THE
BRAND SYSTEM

With the core identity established and brand guidelines in place, I developed a comprehensive suite of collateral materials.

This included everything from marketing presentations to event assets—such as podiums, credentials, and paddock banners—ensuring a cohesive and impactful brand experience across all touchpoints.