OFFICIAL EVENT POSTERS

CLIENT
SRO MOTORSPORTS GROUP

CATEGORY
ART DIRECTION, Graphic Design

GT World Challenge pwd by AWS
2025 SEASON

SRO Motorsports Group entrusted me with the art direction for the official posters and visual assets for each round of the GT World Challenge powered by AWS 2025.

The designs showcased standout cars from the championship and spotlighted key drivers, blending artistic impact with promotional strategy.

ART DIRECTION VISION

I centered the composition on the raw energy and dynamism of GT racing cars, positioning them as the explosive focal point bursting forward from the heart of the design.

The midground plays on the dramatic tension between local heroes locked in fierce competition, adding a layer of narrative and intensity to the scene.

For the background, I integrated national colors and, where possible, iconic circuit landmarks—ensuring instant recognition of the event’s location.

This visual framework was then tailored for both digital and print campaigns across GTWC Europe and Asia, resulting in over 14 unique event adaptations spanning two continents.